About Furniture Row®
Real Furniture. Real Value.
Furniture Row® is a family-owned company that offers high quality home furniture at an incredible value. We got our start as four separate specialty furniture stores in a small shopping center - the first “Furniture Row” - and these humble beginnings taught us an important lesson: the power of an enjoyable, hassle-free shopping experience. People loved being able to shop for their living room, dining room, and bedroom furniture at one location, and we quickly made providing a superior shopping experience the cornerstone of our business.
An Experience Tailored to Everyone
Today, Furniture Row has grown to include over 100 locations across the USA. In order to make shopping at Furniture Row something that works for everyone in every state, we’ve designed our business around three core values:
Terrific Selection
At every Furniture Row, you’ll find a truly impressive collection of living room furniture, dining room furniture, bedroom furniture, and outdoor furniture, all under one convenient roof. We have options for every type of home and budget, and our collections comprise all of today’s most popular styles.
Unbeatable Value
Our team goes to great lengths to ensure that we only carry furniture from trusted manufacturers, and that piece is made using techniques and materials that will stand the test of time. If that wasn’t enough, we also work tirelessly to keep our prices lower than our competitors!
Knowledgeable Staff
People love shopping at Furniture Row because of our wonderful employees. Our sales associates have become legendary in the furniture industry for their expert knowledge and friendly, no-pressure demeanor. They are focused on answering customers questions and tailoring recommendations to individual needs.
Terrific Selection
At every Furniture Row, you’ll find a truly impressive collection of living room furniture, dining room furniture, bedroom furniture, and outdoor furniture, all under one convenient roof. We have options for every type of home and budget, and our collections comprise all of today’s most popular styles.
Unbeatable Value
Our team goes to great lengths to ensure that we only carry furniture from trusted manufacturers, and that piece is made using techniques and materials that will stand the test of time. If that wasn’t enough, we also work tirelessly to keep our prices lower than our competitors! That’s the kind of value everyone can appreciate.
Knowledgeable Staff
Aside from our products, people also love shopping at Furniture Row because of our wonderful employees. Our sales associates have become legendary in the furniture industry for their expert knowledge and friendly, no-pressure demeanor. They are focused on answering customers questions and tailoring recommendations to individual needs.
What You Can Expect At Every Furniture Row
Along with our core values, we also put a lot of thought into the design and atmosphere of each of our stores. Here’s what you can expect to encounter at every Furniture Row, even the store near you!
Highly-Trained Sales Associates
Perusing the aisles at our large-scale stores is certainly an experience, but the experience that will stick with you the most is meeting our no-pressure sales associates. All of our employees undergo rigorous training to become product experts, and they are all encouraged to think of themselves as educators rather than salespeople. Don’t be surprised if the associate helping you is asking questions rather than making a sales pitch, or if they take out graph paper and start sketching your room by hand to better help you plan your purchase.
Large, Expertly Designed Stores
At your local Furniture Row you’ll have access to the selection of multiple specialty furniture stores, and you’ll be able to easily find exactly what you need for your home. Our large, well-lit stores are designed around one central hallway so you can easily see everything we have to offer, and all of our products are curated into easy-to-navigate sections so you can find exactly what you need without feeling lost or overwhelmed.
Full Room and Multi-Room Solutions
It’s no secret that furniture shopping can sometimes be challenging. Deciding on which piece is right for your home’s style or budget is time consuming, especially if you are trying to put a look together piece-by-piece. When you shop at Furniture Row, you’ll not only find individual pieces for every room of the home, you’ll also find plenty of complete room sets and even multi-room collections so you can create a cohesive and well-designed space in a moment’s notice.
Easy, Affordable Financing Offers
Even with our low prices, we know that buying large pieces of furniture can be a daunting thought for many customers. Because of this, Furniture Row is committed to providing enticing financing options that you just can’t find at other retailers. You can take advantage of incredible savings through our Furniture Row Credit Card program, and you can pay your purchase off over time with a wide range of special financing.
*Subject to credit approval. Minimum monthly payments required. See store for details.
Spectacular Sales and Promotions
We love showing customers our sincere appreciation, and one of the best ways we can say “thank you” is to help you save even more money whenever you shop with us! We offer a huge number of furniture sales throughout the year, such as sensational 4-Day Sales Events over major holidays, VIP Sales for returning customers, and even sales on everything in our stores, which means you’re sure to discover new deals and discounts every time you visit.
Ratings and Reviews from Real Customers
Want to be sure the product you’re buying is actually as good as we say it is? All of our online furniture now features ratings and reviews from real customers so you can see what others are saying about your favorite product. Products can be rated in multiple different categories, including comfort, quality, style, and value, so you always know exactly what you’re getting when you shop at Furniture Row
Furniture That Will Outlast the Finance Offer
At Furniture Row®, we like to say that our furniture and mattresses will stand up to anything... including our competitor's prices. So don't be fooled. Our quality standards are as high as any of our competition's (and more often they are even higher). It's just our prices that are the lowest.
Shop Our Best Values NowFurniture That Will Outlast the Finance Offer
At Furniture Row®, we like to say that our furniture and mattresses will stand up to anything... including our competitor's prices. So don't be fooled. Our quality standards are as high as any of our competition's (and more often they are even higher). It's just our prices that are the lowest.
Looking for some other familiar brands?
In 1994, Furniture Row was the name of a shopping center which was home to four furniture stores, Sofa Mart, Oak Express, Bedroom Expressions, and Denver Mattress. Over the years, three of the stores have been incorporated into one parent company, Furniture Row, which continues to offer the same selection of high-quality home furnishings as the popular specialty stores, and so much more.
Sofa Mart is now called FR Living and its home to all of our upholstered living room furniture, occasional tables, and entertainment centers.
Oak Express has been renamed FR Dining which contains all of our dining room furniture as well as our distinctive office collections.
Bedroom Expressions is now called FR Bedroom where you can find everything you need to create the bedroom of your dreams.
Denver Mattress® Company®
More Mattress. Less Money.™
Did you know that Denver Mattress® was also part of the Furniture Row® family of companies? Denver Mattress Company got its start producing waterbeds and kids beds for our specialty stores throughout the 1980s, and by1995 this brand was so popular that we were able to launch it as a free-standing mattress store! At Denver Mattress, you can find innerspring mattresses, foam mattresses, and hybrid mattresses from America’s most trusted manufacturers, as well as from our own lines of Denver Mattress® brand products. Today our business has expanded to become one of the largest privately held mattress companies in the United States with over 100 locations nationwide.
Factory Direct Pricing–No Middleman Markup
Denver Mattress® Company is considered unique among its competitors in the bedding industry. We manufacture our mattresses in one of the busiest factories in the country, then distribute and retail our products in our own stores. This provides full control over how our products are made and priced, and additional control over the components and materials used to make our mattresses. Using the same or even better components than those used by most other leading brand name manufacturers.
What does all this mean for you? Because we make them ourselves, and sell them in our own stores, we are able to eliminate the middleman markup, providing you with top quality sleep products for as much as 50% less than our competitors. Our mantra simply states... "More mattress. Less money.®" We're certain you'll get more for your money at Denver Mattress® Company. Come in today and test rest our incredible line-up of mattresses. We know we can find just the right fit for you.
Denver Mattress® Doctor's Choice® line of mattresses is just what the Doctor Ordered. A unique combination of support and comfort, at a price that won't keep you up at night! Featuring Pressure-Response Zoned Coils and High Density 1.8lb foam, the Doctor's Choice gently cradles your body while you sleep, helping to eliminate pressure points and tossing and turning.
Inspired by one of our most satisfied customers, Dr. Brian Wieder, a leading neurosurgeon specializing in complex spine and spinal cord surgery, the Doctor's Choice® mattress combines comfort, quality and value. Since we make the mattresses ourselves, you get factory direct savings of more than 50 percent, compared to other major mattress brands.